Survey Trends
What survey trends are we able to expect in the coming year?
The year 2012 has seen a lot of changes. Our private life. Our professional lives. Every aspect of our lives are being affected by technological, social and other changes. Market research has been affected by this technological and social change. A challenge has been to get users to fill out surveys. Why would anyone bother to complete a survey? Charity? It is difficult to find the time or desire for unnecessary tasks in this age. The pandemic and rapid digitization have thrown everything off their feet. Surveys can provide valuable insights into target groups and help position companies strategically.
To get your surveys ready for next years, I researched for the latest market research developments. The survey trends are here.
Short, “smart” surveys
For today’s consumer to give you a response, it is important that your communication be as short and quick as possible. “Snack content” is what the average goldfish generation representative likes. What makes it so different?
A short survey is essential to effectively collect data and get honest feedback. You can store certain demographic information with the right technology tools so that you don’t have to ask unnecessary questions. Make sure you ask varied questions to avoid fatigue. This will also help reduce drop-out and prevent fatigue.
More User Experiences (UX)
Online marketing is all about user experience. It’s a buzzword and it’s crucial. UX will have an impact on creating surveys. This includes user-friendly online surveys, quick loading times, clear design, and easy management. User experience is not just about usability. It is essential to make any marketing campaign an enjoyable experience. This will attract users’ attention.
Interactive surveys will be a key component of this discussion. Even the smallest elements, such as typography or moving graphics, can be enough to motivate participants. The survey can be wrapped up in a game. You will also get valuable data from such a visually appealing format.
Personalization is also important. Include a logo. The colors should be adapted to your company’s colors. This is where recognition can be a big advantage.
Quick answers
It is a hectic, digitalized world. Everything should be completed in no time. Surveys are often a problem because everything has to work in a jiffy. Survey users often feel motivated from the start. Once they have opened the survey, they can see all the pages. Hasta la vista. Therefore, for the year 2021, there will be a shift to shorter surveys. We know these polls or surveys partly through social media. Market analysis can be done in minutes with these surveys. This market research is particularly useful if you are faced with a choice between two options and need to gain a general idea or trend.
Surveys using AI
Technology will play an important role in market research. This is where artificial intelligence plays a major role. Facial recognition features allow users to instantly determine their mood, behavior, and feelings. This provides users with a new experience and offers a different way to complete surveys. However, it can also provide valuable insights for companies or brands. The personalization of the experience is another important aspect.
Mobile Surveys
Global web traffic accounts for 51%. Mobile devices are growing in popularity worldwide. Mobile-friendly surveys are essential. The design should be optimized for smartphones and all elements loaded quickly.
Methods of qualitative research have been changed
Experts anticipate that there will be some changes to the format of qualitative surveys.
Learn more about longitudinal studies
Market researchers expect a move towards longitudinal studies over the next year. This type of study uses a predefined sample to analyze over a longer duration. This allows you to gain insights at different times. This allows you to analyze behavior changes and obtain macroeconomic data.
Apps for observational studies
Market researchers conduct observational studies in which they observe participants in their everyday environments. These methods of research have not been as easy to use this year.
The pandemic made observational research very challenging. Mobile ethnography apps have allowed for new opportunities in qualitative and consumer market research. This allows for the recording of everyday experiences, particularly with smartphones, in real time, without the need to involve researchers. This allows for completely new and partly authentic analyses that are performed in real-time.
Online qualitative surveys
Online focus groups were also required. Like many other fields, e.g. The market research process will change from before Corona, whether it is in the office or when traveling for business. This trend of shifting focus groups from offline to online will continue into the future.
In conclusion, the 2021 survey trends suggest…
No more boring surveys that are repetitive and where marketing managers worry about getting enough answers. The market research industry has changed and now offers more options to quickly collect data and ensure a user-friendly experience. Technological advancements and continued shift to online channels will dominate market analysis in the next year.
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