10 Creative Survey Ideas
Knowledge is strength. This applies only to confirmed information, and not to assumptions.
Too often, we make decisions based on our beliefs. Although we may think we know what we want, we don’t really know what it would be like.
Making assumptions in business can result in huge budget losses, especially if you base your decisions on them. Imagine advertising on Instagram while all your potential customers use Twitter.
It is important to gather and use customer feedback. These survey ideas will help you discover more about your customer than you think.
Create your own surveys, or select from over 125+ ready-made templates to get data and begin receiving it in minutes.
Ten creative ideas for survey design
Surveys can be fun even though you may not want to do them for the enjoyment of it. However, creativity and humor can help increase your response rate.
These are 10 innovative survey ideas you can use to inspire your business and keep your customers happy.
1. Check out your design skills for ads
Our research found that marketers spend 26% of the budget they have. This is why it’s important to test your ads prior to launching your campaign.
This template is used to help you assess whether your advertising campaign will be remembered by your audience.
2. Ask brand ambassadors to endorse your application on G2
Marketing by word of mouth is the best form of advertising. Customers are more likely to trust others than brands. Word-of-mouth marketing brings 5 times more business than paid media. 90% of respondents say that they trust friends more than brands.
G2 is a review portal that attracts around 5 million users per month. To get positive reviews, use our template.
3. Check out the content that your customers like.
You’ll be able to see how hard it can be to constantly create new content for a blog. Customers are an excellent source of ideas. Customers are a treasure trove of new ideas. They will be eager to consume your content if you suggest it.
This survey will help you determine what type of content your users would like to see on the website.
You should have an answer option that includes “other” and the possibility of a text response. This will allow you to use new ideas.
4. Examine if your article was helpful.
Analytics data will help you gauge the quality of an article. Analytics data won’t reveal why users have shown disinterest. Qualitative feedback via survey templates is a complement to analytics data that can help you improve.
To make the survey more visual, use a smiley-scale. You can target the survey at people who scroll right or exit intent. A microsurvey can be included at the bottom.
5. Ask your subscribers for their preferences on how often you should contact them.
A newsletter is a great way to ask your subscribers what they think.
It’s also possible to ask how often they need it. You might lose them if they unsubscribe too often.
This survey can be embedded into your confirmation email. This will increase response rates. Be sure to integrate your survey with your marketing platform.
6. Learn what you should next build
Need help developing your product idea? Ask your customers to help you decide the best next step. Ask your customers to describe the features they are looking for.
Let us take the guesswork from product development so you can actually target your audience.
7. Evaluate the product and new features
Regularly checking if customers are happy with new features, products, or services is a good idea. This will enable you to resolve any problems before they become serious.
Templates for product surveys can be used. Product surveys are best done in-app.
8. Check if there is any information missing from your website
If your website contains relevant information for your prospects, it can be a powerful lead-generation tool. They will simply leave your website if they don’t like it.
A survey on the website can be used to find out if visitors have found all they need or if they are missing anything.
In case they need a reply, you can include the option to leave an email address.
9. Assess the service that you have provided
What product-related problems did your customer service/experience department resolve recently? Ask customers to complete surveys about their satisfaction with the service.
You will be able to improve customer service and quickly react to dissatisfied customers.
10. Learn about your customers
While it might be surprising, customers may not always be who they appear to be.
Because they misplace their efforts, many businesses find it difficult to market their products to the most demanding customers.
TechJury focuses on B2B, and assumes that those renting their servers are not other tech companies in need of additional storage.
It conducted a simple survey which completely transformed its marketing strategy and was the most important game-changer for the year. It allowed the company’s content to reach the right people.
TechJury discovered that most of the customers and target audience of TechJury who were buying all these servers weren’t even businesses. In fact, they were gamers.
This small insight helped the company target the right audience for its future marketing, which made it more profitable, fun, and successful.
You can find out your highest-paying customers by conducting a simple survey of users. Your entire marketing strategy could be redesigned (and you may make huge profits).
What makes surveys so creative?
NPS (and CSAT) are the most frequent surveys. CES is by definition the most creative.
Although we’ve concentrated on the less obvious surveys, we recommend that you use the more standard ones. What are you looking for?
Find people who support your brand
Run an NPS campaign to find out if customers would recommend your product/service to a friend/colleague.
It will provide insight into the percentage of passives, promoters, or detractors. You can also ask more questions to gain deeper insights.
Check out your customers’ satisfaction with your brand
CSAT surveys ask customers to rate their satisfaction with your products or services. It is similar to NPS and provides a broad metric that will give you an overall picture. It is a good idea to add to the CSAT question one or more open-ended ones.
This template can be used
Customers shouldn’t have to interact with you.
Customer service is crucial. Research shows that customers are more inclined than others to buy from a brand with low effort experiences.
Learn why your customer is churned
Customers will move on and off, but you’ll always be able to count on customers dissatisfied and ready to leave. It’s perfectly acceptable, but you should identify the reasons they left.
This survey should be sent immediately after the person has decided to go. You will lose motivation if you wait too long to get an answer.
How to get customers to take surveys
Let’s look at some ways to encourage people to complete surveys now that you are familiar with the basics.
1. Keep it simple and to-the-point
Consider the issues you wish to research and limit the number of questions that you ask. People will be discouraged from answering your survey if you ask too many questions. It is better not to ask too many questions than one short survey.
It is a great way to increase completion rates. People are more likely to complete surveys if they know the end is near.
2. Mix up the question styles and use simple language
Survey questions should be simple and clear. Your participants shouldn’t be asked to repeat the questions twice. Instead, make sure you use simple language.
You can have different questions so that your survey doesn’t become repetitive. If you answer too many questions, a rating scheme can be helpful. To make reading more fun, you can use a smiley-scale.
3. Be sure to choose the right time
Is there any better or worse time for surveys to be sent out? There is.
Checkmarket suggests Monday as the best day to send B2B survey results, because of the high completion rate.
B2C surveys are a different story. It’s better to avoid Thursdays or Sundays.
4. Your survey should work on multiple devices
It is impossible to predict when your respondents will take your survey. You need to make sure it works on all devices.
Some customers might complete it while waiting on the train to get to work. It is possible that customers will fill it out on their mobile phones.
5. The right people should see it
Identify the goals of your survey.
– Do You Want to Identify the Features Your Product Does Not Have?
– Would you like to find out what software your customers use?
You might also want to discover what your competition is doing better than you.
Knowing your goals will make it easier to choose the right customer segment or market segment.
Segmentation is also necessary in order to extract actionable insight from surveys.
It can be a problem for your business if your surveys are targeted at the wrong respondents.
6. Pay attention to the context
Never lose touch. Surveys like CSAT, NPS, and CES can provide valuable information. However, it is important to understand the context of these data. It may seem funny to customers, but it doesn’t always convey your message in the best way.
You can still make hilarious responses public through social media campaigns like this one.
NPS surveys should still be sent out, but they should be placed at the right time in the customer’s journey.
7. Provide rewards
Research shows that offering incentives can increase survey completion rates by up to 30%.
You have many options for rewarding your customers, such as:
– price reductions
Extended Trial Subscription
Gift cards
Access to exclusive features
Free consultations
Exclusive Events – Access
Attractive rewards don’t have to cost a lot. Make sure you choose the right incentive to attract reward seekers.
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